Rotarian S.K. Anand is managing the affairs of the Company as a Managing Director. He is a professional social worker in his late sixties. He holds a first class Master's Degree in Social Work. He has been a Research Fellow of University Grants Commission. After being in academics for about 5 years, he shifted to Industry and was last Chief Executive- P.& A. for the Sarabhai Group. He has also been Advisor-P. for a Modern Group Company.

Mr. Anand has been associated with a number of professional, social, and cultural organisations. He cherishes his 30-year association with Rotary International and is a Paul Harris Fellow. He has been associated with Federations. He revived National Institute of Personnel Management, Baroda, and continues to be its Life Member. He is a Life Member of Northern India Cultural Association and actively participates in organisation of its various activities.

Being deeply interested in the welfare of human beings, Mr. Anand surveyed some options and found Forever Living Products Inc., USA, as an excellent organisation to work for. This Company has a wonderful philosophy and has been launching 100% result-oriented health and beauty products from the time of starting it operations in USA in 1978. Mr. Rex Maughan, Founder and Chief Executive Officer of the Company, practices human values to their perfection and is not only an ideal for forever living but also for forever giving . He believes in advanced research and has exploited nature's resources to give health and prosperity to millions of people in more than 145 countries. The Company has never withdrawn or has been asked to withdraw from any of the countries where operations were started. The Company's products have been hailed the world over.

The Company's Indian operations were started in 2000 and since then all the products are imported from USA and brought to the users through Distributors appointed by the Company. Mr. Amarjit Ubhi is the Country Manager for India. While the Corporate Sector has been reeling under depressed economic conditions, this iron-willed professional who was leading a luxurious life in UK, and agreed to take over Indian operations then, has given excellent leadership and last year the Indian sales turnover increased by 62% . Currently, global and Indian sales are Rs. 12,500 Crores and Rs. 116 Crores respectively.

Mr. Anand is now pursuing his Health Mission through the medium of this Company locally, nationally, and globally.